Connell, Will. About Photography by Will Connell.

T.J. Maloney, 1949. A very good copy of an uncommon book that is more often found in hardcover than this scarce softcover edition. 64 pages with minor wear.  Laid in is a shipping receipt from T.J. Maloney, also known as Tom Maloney.  [Will Connell was a Hollywood photographer and teacher who was a particular favorite of Tom Maloney, publisher of U.S. Camera magazines and annuals. For unknown reasons, Connell's book was published by Maloney personally, rather than through U.S. Camera, which also published a number of photography books. Maloney is mentioned favorably by Connell in the text, which is directed toward advanced photographers and is well illustrated with a variety of Connell's photographs.]  Summary:

About Photography (1949) by Will Connell, published by T.J. Maloney, is a practical, humorous, and candid guide to commercial photography and visual thinking written by a master Los Angeles photographer and longtime Art Center educator.

Key Summary & Highlights

• Mental Approach & Philosophy: Connell addresses intermediate and advanced photographers, opening with the witty thesis that "those who need it won't understand it, and those who understand it won't need it" to frame photography as a process driven by vision rather than mechanical execution.

• Commercial vs. Routine Work: The book explores what elevates a photograph from a "dime-a-dozen" print into compelling commercial art, emphasizing the photographer's role in advertising, editorial work, and visual storytelling.

• Technique & Equipment: Drawing on his decades of experience as a studio photographer and photojournalist, Connell demystifies lighting, camera handling, and working methods with direct, pragmatic advice.

• Visual Illustrations: The text is accompanied by 40 halftone reproductions of Connell's own diverse portfolio—ranging from commercial assignments to artistic studies—used directly to demonstrate his concepts.