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Gary Saretzky Photo Books

Color Photography by Eliot Elisofon. First edition.

Color Photography by Eliot Elisofon. First edition.

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Viking, 1961. Hardcover, near fine with very good dust jacket that has some wear at extremities.  156 pages. Most photographs by Eliot Elisofon, with a few by Edward Weston, Gordon Parks, William Klein, et al.  Summary:

Published in 1961 by Viking Press, Color Photography by Eliot Elisofon is a seminal work that bridges the gap between technical manual and artistic manifesto. Elisofon, a legendary LIFE magazine staff photographer and Hollywood color consultant, argues that color should be used as a psychological tool rather than just a descriptive one.

The Philosophy of "Controlled Color"

The book’s core premise is that the photographer must be a "master of the palette" rather than a slave to reality. Elisofon famously rejected the idea that color film should merely replicate what the eye sees.

  • Subjective Color: He advocates for using color to evoke specific moods—using "warm" tones for intimacy or "cool" blues for detachment.

  • Filters as Brushes: Elisofon was a pioneer in using heavy filtration (often custom-made) to "paint" light, a technique he famously applied to the film Moulin Rouge (1952) to give it a post-impressionist feel.


Key Sections and Content

The book is structured to guide the photographer through both the mechanics and the aesthetics of the medium:

  • Technical Mastery: While dated by modern digital standards, his deep dives into Kelvin temperatures, film speeds, and the chemical behavior of Kodachrome and Ektachrome provide a fascinating look at the "Golden Age" of analog color.

  • Light as a Variable: He categorizes light not just by intensity, but by its emotional quality, analyzing how light changes from dawn to dusk and how artificial light can be manipulated.

  • The Photo-Essay: Drawing on his LIFE experience, he explains how to maintain color continuity across a series of images to tell a cohesive story.


Visual Impact and Legacy

The book is celebrated for its high-production value, featuring 80 pages of color reproductions of Elisofon’s own global assignments—ranging from African landscapes to celebrity portraits and still lifes.

  • Influence on Cinema: His theories on color control heavily influenced both still photography and cinematography, pushing the industry away from "postcard-perfect" colors toward a more expressive, cinematic style.

  • Artistic Independence: Elisofon’s ultimate message was one of creative bravery; he encouraged photographers to "break the rules" of the film manufacturers to achieve a personal vision.

"The camera is a tool, but color is the language. One must learn to speak it with intent, not by accident." — Eliot Elisofon

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