Advertising Photography by Allyn Salomon. An Inside Look at the Art, Lives, and Techniques of Nine Photographers at the Top of Their Fields.

Amphoto, 1982. First edition, first printing, fine in hardcover with fine protected dust jacket.  Color and black and white photographs by Reid Miles - Big-Set Illustration; Arthur Beck - Food; Gary Perweiler - Still Life; Anthony Edgeworth - Portraiture; Gordon Munro -Beauty; Arthur Elgort - Fashion; Burt Glinn - Annual Reports; Jaime Ardiles-Arce - Interiors; and Cheyco Leidman - Settings.  With explanatory text by the photographers. Models and sitters include Barbara Langlois, Anna Andersen, Patty Oja, Lynn Brooks, Kim Alexis, Kim Charlton, Jackie Adams, Jerry Hall, Roseanne Vela, Susan Hess, Joan Severance, Eva Voorhis, Diane De Witt, Truman Capote, Francis T.P. Plimpton, John Le Carré, Ralph Lauren, Martin Scorcese, et al. 176 pages.  The author, Allyn Salomon, is described on the dust jacket as a “New York top photographer’s representative” working on advertising accounts. Summary:

Advertising Photography by Allyn Salomon (1982) is a definitive "behind-the-scenes" study of the high-stakes world of commercial photography during its golden age of print. The book profiles nine legendary photographers, detailing how they translated artistic vision into massive commercial success.

Core Themes and Content

• The Creative Process: Unlike basic technique manuals, Salomon explores the psychology of a shoot—how these photographers dealt with demanding art directors, massive budgets, and the pressure to create an iconic image.

• Technical Breakdown: The book provides a rare look at the specific gear and lighting setups used in famous campaigns, from large-format cameras to custom-built studio rigs.

• The Business of Art: It examines the lifestyle and "stardom" of the top-tier photographer, illustrating how their personal aesthetics became global brands.

Significance

Salomon’s work is highly regarded because it treats advertising not just as sales, but as a highly disciplined art form.