Annuals. U.S. Camera World Annual 1970.

U.S. Camera Publishing Co., 1969.  Cranston Jones, editor-in-chief. Portfolios by Philip Leonian, Will McBride, Penati, Paul Caponigro, and Imogen Cunningham. Special Sections: School of Visual Arts, The Vanderbeek Dimension, Philadelphia Heritage - The 1898 Salon (Gertrude Kasebier, Alfred Stieglitz, A. Horsley Hinton, Elias Goldensky), and The Moon. Color by Len Steckler, Philip Leonian, Will McBride, Penati, Richard Selby, M.A. Tcherevkoff, Robert Huntzinger, and NASA. Special editors' selections: Photo Power by Mary P.R. Thomas (Francesco Scavullo, Michael O'Cleary, et al.); Viewpoint by David Vestal (Andre Kertesz, Benno Friedman, Ansel Adams, Lilo Raymond, Lee De Jaso, Maggie Sherwood, James Alinder, Douglas Stewart, Henry Wilhelm, Paul Friedman, Jan Lukas, David Donoho, Douglas Stewart, Michael Martone, Helen Buttfield, Michael Abramson); and Three Photographers by Jim Hughes (Charles Gatewood, Richard Bellak, George Gardner). Also other photographs by Roy Aranella, Richard Davis, Spuris Egons, Peter Fink, Bob Fletcher, Leonard Freed, Zachary Freyman, Mario Giacomelli, Herb Goro, Henriette Grandat, Charles Harbutt, Lee Baker Johnson, Marc Kaczmarek, Tim Kantor, Ed Lada, Robert Lebeck, Jan Lukas, Dennis Mansell, Bob Miller, Enrico Natali, Milon Novotny, Takayuki Ogawa, Onofrio Paccione, Charles Pratt, Raghu Rai, Jimm Roberts, Stefano Robino, Carla Romeike, Francesco Scavullo, Flip Schulki, Michael Semak, J. Frederick Smith, Ursula Suess, Horst Tappe, Dick Ustinich, Burk Uzzle. Includes article on the 1835 moon hoax by David Vestal. Wraps, as issued. Near fine with a small crimp on front cover and nick on rear cover. Another copy, near fine with a crimp on cover and the number 59 written in top right corner of cover, same price.  Summary:

U.S. Camera World Annual 1970, edited by Tom Maloney, is a monumental edition that captures the seismic cultural and technological shifts of the late 1960s. The volume is defined by a fascination with the extremes of human achievement—ranging from the high-tech frontier of the Moon landing to the tonal delicate mastery of the late 19th-century and early 20th-century pictorialists.

Portfolios and Modern Masters

• Imogen Cunningham: The annual honors the "Grand Dame" of photography with a portfolio that showcases her transition from soft-focus pictorialism to the sharp-edged, formalist botanical and portrait work that defined her later career.

• Paul Caponigro: Representing the spiritual-formalist tradition, Caponigro’s work focuses on the "landscape within the landscape," emphasizing the mystical textures of stone and forest.

• Will McBride: Known for his raw, spontaneous, and often controversial depictions of youth culture and the human form, McBride’s portfolio brings a European "New Realism" to the American publication.

• Philip Leonian: Featured in both the portfolio and color sections, Leonian is highlighted for his innovative use of motion and blurred "speed" effects to capture the dynamism of the human body.

Special Sections and Historical Perspectives

• The Moon (NASA): A centerpiece of the 1970 edition is the coverage of the Apollo missions. These images are treated not just as scientific records, but as a "new landscape" that challenged every previous definition of space, scale, and light.

• Philadelphia Heritage – The 1898 Salon: In a stark contrast to the space-age imagery, this section revives the "soft-focus" era. It features masters like Gertrude Käsebier, Alfred Stieglitz, and Elias Goldensky, examining the roots of photography as a fine art.

• The Vanderbeek Dimension: This feature explores the work of Stan VanDerBeek, a pioneer in underground cinema and computer-generated art, signaling the annual's interest in the emerging intersection of photography and new media.

• School of Visual Arts (SVA): A look at the next generation of photographers, focusing on the conceptual and gritty urban aesthetics being taught in New York’s premier art schools.

The Color Section: Commercialism Meets Art

The 1970 Annual places a heavy emphasis on the "New Color," featuring work that utilizes high-saturation, psychedelic filters, and experimental lighting:

• Len Steckler and Penati: Highlighted for their high-fashion and lifestyle work, where color is used as a tool of psychological mood rather than realistic representation.

• M.A. Tcherevkoff and Richard Selby: Their contributions showcase the increasing use of surrealism and abstraction in commercial photography.

Significance

The 1970 Annual is a study in temporal vertigo. By placing the 1898 Salon alongside the 1969 Moon landing, the editors illustrated the incredible velocity of the medium's development. It stands as a definitive record of a time when photography was simultaneously looking backward at its "Fine Art" origins and forward toward a future of digital art and intergalactic exploration.